*For educational purposes

Ethical Implications of Graphic Images in Social Media

On April 15, 2013, bombs exploded at the Boston Marathon resulting in three casualties and more than 260 cases of injury.  What ensued was a digital explosion of information and photos across social media.  Some of the graphic images published have raised some serious questions about the ethical implications of using such content in the media, especially via […]

Ello Operates on a Manifesto of Ethics

Ello is a social media network which originally started as a private platform but opened up to the general public after great expressed interest in its “simple, beautiful & ad-free” experience. “Ello doesn’t sell ads. Nor do we sell data about you to third parties,” states the website’s About section. This is both the foundation of, and the […]

Social Media Monitoring

Social media monitoring is a critical component of social CRM (customer relationship management).  Monitoring gives social media communications professionals the opportunity to build relationships and boost marketing endeavors through authentic individual and group interactions via social platforms.  This process consists of of two main tasks performed simultaneously and continuously:  Listening and Responding. Listening allows a brand’s social media […]

Kitchen Appliances, The President, and Reputation Management

This week’s focus in MMC6936, Social Media Ethics, is on reputation management.  After discussing several cases in which brands’ reputations have been at stake on social media, we’ve been tasked with discovering and analyzing another example.  In my research, I uncovered an incident that I don’t recall hearing about back in 2012.  (Maybe I was living under […]

Building Trust on Social Media

How can individuals and organizations grow better relationships with their target markets?  In daily face-to-face social interactions, trust is a foundational element in building bonds between individuals.  The same is true of digital relationships.   The Trust Formula In his Social Media Today article, “The New Formula for Social Media Trust“, Steve Rayson proposes trust […]