Ethical Implications of Graphic Images in Social Media

On April 15, 2013, bombs exploded at the Boston Marathon resulting in three casualties and more than 260 cases of injury.  What ensued was a digital explosion of information and photos across social media.  Some of the graphic images published have raised some serious questions about the ethical implications of using such content in the media, especially via […]

Three Blogs: A Mogul, A Smarty Pants, and A Snack

What makes a blog successful on the internet? Let’s take a look at three examples and find out!   The Mogul Mom The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” […]

Dunkin’ Donuts: Push and Pull Marketing Strategies

In Last week’s post, Dunkin’ Donuts: Multimedia Communications and Marketing, we examined several of the various types of traditional and social media that the company uses as part of its integrated marketing communication (IMC). Now let’s take a deeper look at how Dunkin’ leverages both push and pull marketing techniques within those communications to create synergy […]

Dunkin’ Donuts: Multimedia Communications and Marketing

“America runs on Dunkin’,” but what does Dunkin’ run on? How about a turbo-shot-charged integrated marketing communications plan rich with plenty of freshly brewed multimedia content to fuel its success? Dunkin’ Donuts has its hands in all the proverbial (coffee) pots by expertly engaging its customers across traditional media and social media platforms. From billboards, to […]

Comparing Aspects of Communication: Traditional Marketing vs. Social Media Marketing

    Communication between a company and its customers is the foundation of any marketing plan, whether it is implemented by way of traditional means such as radio, television, and print media or via newer channels within the social media world. Both classic media marketing and social media marketing have some common elements such as […]