Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback

This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media.  For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry.  My task is to effectively respond to sample customer reviews, comments, and feedback. […]

Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]