Ethical Implications of Graphic Images in Social Media

On April 15, 2013, bombs exploded at the Boston Marathon resulting in three casualties and more than 260 cases of injury.  What ensued was a digital explosion of information and photos across social media.  Some of the graphic images published have raised some serious questions about the ethical implications of using such content in the media, especially via […]

Ello Operates on a Manifesto of Ethics

Ello is a social media network which originally started as a private platform but opened up to the general public after great expressed interest in its “simple, beautiful & ad-free” experience. “Ello doesn’t sell ads. Nor do we sell data about you to third parties,” states the website’s About section. This is both the foundation of, and the […]

Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]

Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]

The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price

This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare.   IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]

Dunkin’ Donuts: Push and Pull Marketing Strategies

In Last week’s post, Dunkin’ Donuts: Multimedia Communications and Marketing, we examined several of the various types of traditional and social media that the company uses as part of its integrated marketing communication (IMC). Now let’s take a deeper look at how Dunkin’ leverages both push and pull marketing techniques within those communications to create synergy […]

Dunkin’ Donuts: Multimedia Communications and Marketing

“America runs on Dunkin’,” but what does Dunkin’ run on? How about a turbo-shot-charged integrated marketing communications plan rich with plenty of freshly brewed multimedia content to fuel its success? Dunkin’ Donuts has its hands in all the proverbial (coffee) pots by expertly engaging its customers across traditional media and social media platforms. From billboards, to […]