On April 15, 2013, bombs exploded at the Boston Marathon resulting in three casualties and more than 260 cases of injury. What ensued was a digital explosion of information and photos across social media. Some of the graphic images published have raised some serious questions about the ethical implications of using such content in the media, especially via […]
Ello Operates on a Manifesto of Ethics
Ello is a social media network which originally started as a private platform but opened up to the general public after great expressed interest in its “simple, beautiful & ad-free” experience. “Ello doesn’t sell ads. Nor do we sell data about you to third parties,” states the website’s About section. This is both the foundation of, and the […]
Analysis and Application of Social Media Analytics Data
This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy. What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
My Planned Social Media Posts for Disney’s Magic Kingdom Events Happening in August 2014
PLEASE NOTE: The following is hypothetical and for academic purposes and experience only. I am in no way affiliated with Walt Disney World. This week’s assignment for MMC5006 (Introduction to Multimedia Communications) has hypothetically put me in charge of creating August’s social media magic for Disney’s Magic Kingdom Park here in Orlando, Florida. The following is a […]