Arbonne: Skincare and SEO

*This post is for educational purposes only.   This week’s focus in MMC5427, Research Methods in Digital Communication, is search engine optimization.  What follows is a brief SEO analysis of Arbonne’s United States (English) website. Let’s see if Arbonne does search engine optimization as well as it does skincare (and multi-level / network marketing, of course).   Potential […]

The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price

This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare.   IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]

Three Blogs: A Mogul, A Smarty Pants, and A Snack

What makes a blog successful on the internet? Let’s take a look at three examples and find out!   The Mogul Mom The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” […]