The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media. What follows are some segments of the plan, and is for educational purposes only. COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]
MMC5006 - Introduction to Multimedia Communications
Analysis and Application of Social Media Analytics Data
This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy. What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]
Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback
This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media. For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry. My task is to effectively respond to sample customer reviews, comments, and feedback. […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
My Planned Social Media Posts for Disney’s Magic Kingdom Events Happening in August 2014
PLEASE NOTE: The following is hypothetical and for academic purposes and experience only. I am in no way affiliated with Walt Disney World. This week’s assignment for MMC5006 (Introduction to Multimedia Communications) has hypothetically put me in charge of creating August’s social media magic for Disney’s Magic Kingdom Park here in Orlando, Florida. The following is a […]