MMC5427 - Research Methods in Digital Communications

Crowdfunding The Basics Wallet on Kickstarter

Crowdsourcing is a concept born of the collaboration of organizations, media, and audiences of content-generating prosumers who are willing to share their creativity.  Companies and non-profits turn to audience members outside their own walls in search of solutions and ideas. Crowdsourcing includes micro and macro tasks, contests, ideation, crowd creation, voting, and the wildly popular phenomenon; crowdfunding. Oxford Dictionaries […]

Ruby Tuesday’s Mobile App: An Expired Endeavor?

Research Methods in Digital Communication takes us on an app-venture in the world of mobile marketing and analytics this week.  Let’s take a tour of Ruby Tuesday’s mobile app to gain greater understanding through user experience.   As we know, many consumers are interested in discounts, coupons, and special promotions  Therefore, this is where we begin our journey.  Good job, […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Blog Usage Research Survey: Part 2 (The Analysis)

  In last week’s post, Blog Usage Research Survey:  Part 1 (The Setup), I set out to learn a little more about blog usage.  To do so I created a short survey, disseminated it via social media channels, and waited for the results to come in.  The survey lasted one week in duration and garnered 71 respondents […]

Blog Usage Research Survey: Part 1 (The Setup)

  This week’s assignment in MMC5427, Research Methods in Digital Communication, was to create and distribute a survey for research purposes across social media.  This first part outlines the planning, creation, and distribution stages of the assignment.  (Next week’s post, Blog Usage Research Survey:  Part 2 (The Analysis), will detail and summarize my findings.)   […]