Building Trust on Social Media

How can individuals and organizations grow better relationships with their target markets?  In daily face-to-face social interactions, trust is a foundational element in building bonds between individuals.  The same is true of digital relationships.   The Trust Formula In his Social Media Today article, “The New Formula for Social Media Trust“, Steve Rayson proposes trust […]

Blog Usage Research Survey: Part 2 (The Analysis)

  In last week’s post, Blog Usage Research Survey:  Part 1 (The Setup), I set out to learn a little more about blog usage.  To do so I created a short survey, disseminated it via social media channels, and waited for the results to come in.  The survey lasted one week in duration and garnered 71 respondents […]

Blog Usage Research Survey: Part 1 (The Setup)

  This week’s assignment in MMC5427, Research Methods in Digital Communication, was to create and distribute a survey for research purposes across social media.  This first part outlines the planning, creation, and distribution stages of the assignment.  (Next week’s post, Blog Usage Research Survey:  Part 2 (The Analysis), will detail and summarize my findings.)   […]

Three Blogs: A Mogul, A Smarty Pants, and A Snack

What makes a blog successful on the internet? Let’s take a look at three examples and find out!   The Mogul Mom The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” […]