What makes a blog successful on the internet? Let’s take a look at three examples and find out!
The Mogul Mom
The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” This mommy blog isn’t totally unique with regards to subject matter and target audience, but it sets itself apart from many others by its beautiful design and overall site and content quality. Not only that, but it’s very relatable, and that’s key in creating a successful blog.
The creator of The Mogul Mom blog, Heather Allard, is her brand personified. As a creative, motivated mother of two and a successful entrepreneur herself, Heather has provided a plethora of help for other women who aspire to the same goals.
The fun aesthetics of this site alone are enough to draw the reader into signing up for an email list subscription, but what draws her to the site? With the simple search phrase “moms and business”, any mommy blog browser can find this site near the top of the Google results list and simply click from curiosity. The Mogul Mom also makes good use social media platforms such as Twitter, Pinterest, Facebook and others to create brand awareness through engagement and uniformity. Additionally, the site has a plethora of quality links from other blogs, directories, and major websites such as Amazon.com.
All in all, this mommy blog is a success. With a few years of fairly frequent posts (8 – 10 a month) by various contributors, social media sharing and updates, and an opt-in mailing list it has a solid foundation and potential for continued growth. However, one major flaw that could be holding the site back from significant growth is the lack of social media integration. The Mogul Mom is on several platforms, but those platforms are not on her site! Perhaps she subscribes to the theory that all traffic should point to her site and not away from her site, but there are no sharing buttons for readers to pass along the good content. This means she is missing out on traffic and word-of-mouth consumer advocacy.
The Mogul Mom does not offer banner ads on the blog, but it does give opportunity for companies to purchase dedicated emails as well as marketplace listings. This site could be a good fit for any company whose target market comprised of entrepreneur moms, or at least mommies with a dream of creating their own businesses.
Smart Passive Income
Smart Passive income is another semi-professional blog for entrepreneurs and anyone else who would like to make a living on the internet via passive income. Pat Flynn’s blog is a bit unique due to his open book policy, (including his financial books), and very personable approach to offering insight and guidance through his own experiences. “With this blog, I want to be as transparent as possible with everything I do online. My businesses, my strategies and my income – it’s all out there for you to see.”
Pat Flynn is another entrepreneur who reflects his brand just by doing what he does. He is a walking testimony to the Smart Passive Income name and carries this across all of his multimedia platforms from his blog, to his Youtube Channel, and over to the SPI podcast on iTunes.
Of course his multimedia endeavors and social media platforms are sending traffic to his website, but so too are all the other bloggers creating the buzz, (and traffic), around Pat’s success. He’s even gained attention from major news sites such as The Huffington Post, The New York Times, and Forbes as well as television coverage on Fox News.
Talk about quality links! Moreover, Pat is building a strong email list (currently with 75,000 subscribers) with whom he regularly corresponds and shares quality information. No doubt those emails also bring hungry readers back to his website, and if not, then the new iPhone app Flynn launched this month probably will.
Pat Flynn’s Smart Passive Income is clearly a success. (His collective passive income last month was just shy of $90,000.) Aside from the monetary proof, by typical successful blog standards this site qualifies. Pat posts regular content, engages with his audience on a personal level, uses a solid digital integrated marketing communications plan, and most importantly he gives his audience the relative content they crave. This guy is doing everything right!
Whereas the SPI site does not offer blatant traditional advertising, it does participate in affiliate marketing programs such as those with bluehost, LeadPages, (not affiliate links), and other useful sites for online entrepreneurs as well as courses and trainings offered by other industry experts. Flynn also offers sponsorship opportunities on his blog.
Whole Foods: The Whole Story
The Whole Story is the official professional blog of the Whole Foods Market. Its purpose appears to be to inspire and educate their consumers about healthy living and to share information about the products that can help them achieve such a lifestyle. “…We are the world’s leading natural and organic grocer and we’re passionate about healthy food and a healthy planet…” With this niche, the company uses its blog to help its customers and build meaningful relationships with them while also growing brand awareness.
The Whole Story clearly reflects its brand by sharing content that is relevant and relatable with its audience. Its posts highlight healthy recipes, introduce consumers to various foods and their health benefits, and give insights and tips for fun, healthful living for the whole family. This is what the Whole Foods brand is all about, and their blog effectively supports that mission.
Whole foods implements a healthy and whole integrated marketing communications strategy to drive traffic to its website and local store locations. Through the use of push marketing techniques such as print, television, radio, and internet ads coupled with pull marketing measures like social media platform presence and engagement, Whole Foods Market covers the whole market! The media, bloggers, and other online websites and directories also do their part in sending an audience to the company’s site. Additionally, due to efforts in branding Whole Foods as a trusted leader in healthy eating and living, the company has a primed audience hungry and searching for the educational information and products its blog offers.
For an idea of how healthy the company’s marketing endeavors are making Whole Foods on the internet, take a look at this screenshot of its Alexa rankings as of today:
This website’s SEO (search engine optimization) is not the only indicator that The Whole Story is a success. It exhibits other signs of a healthy blog as well, including multiple daily posts by different authors sharing quality original content since 2006, some social media integration, and plenty of comments by readers. There is one way, though, that The Whole Story could enjoy more traffic. Adding social media share buttons to posts would enable its community to spread the word about the blog and the brand.
The Whole Story does not engage in advertising outside of the products and company involvements of Whole Foods Market. This seems like a sensible marketing decision for this brand’s blog.
About. (n.d.). The Mogul Mom RSS. Retrieved June 16, 2014, from http://www.themogulmom.com/about/
Competitive Intelligence. (n.d.). wholefoodsmarket.com Site Overview. Retrieved June 16, 2014, from http://www.alexa.com/siteinfo/wholefoods.com
Flynn, P. (n.d.). About. The Smart Passive Income Blog. Retrieved June 16, 2014, from http://www.smartpassiveincome.com/about/
Whole Story. (n.d.). Whole Foods Market. Retrieved June 16, 2014, from http://www.wholefoodsmarket.com/blog/whole-story