Integrated Marketing / Media Communications Plan for BullHorn Media

The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media.  What follows are some segments of the plan, and is for educational purposes only.     COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]

Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]

Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]

The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price

This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare.   IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]