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Analysis and Application of Social Media Analytics Data

July 29, 2014 by Angela Cook Leave a Comment

This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy.  What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]

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Filed Under: Analytics, Marketing, MMC5006, Online Business, Special Assignments Tagged With: analysis and application of social media analytics data, Analytics tools, Angela Cook, data from email campaign, data from Facebook page, how to apply analytics data to IMC plan, integrated marketing communications, internet marketing, key findings from Facebook page and email campaign, marketing strategies, social media analysis, Social media analytics, Social Media Scholar

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I live and work passionately by the words of Chicago's Daniel Burnham: "Make no little plans, they have no magic to stir men's blood... Make big plans; aim high in hope and work." Learn More…

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