Kitchen Appliances, The President, and Reputation Management

This week’s focus in MMC6936, Social Media Ethics, is on reputation management.  After discussing several cases in which brands’ reputations have been at stake on social media, we’ve been tasked with discovering and analyzing another example.  In my research, I uncovered an incident that I don’t recall hearing about back in 2012.  (Maybe I was living under […]

Crowdfunding The Basics Wallet on Kickstarter

Crowdsourcing is a concept born of the collaboration of organizations, media, and audiences of content-generating prosumers who are willing to share their creativity.  Companies and non-profits turn to audience members outside their own walls in search of solutions and ideas. Crowdsourcing includes micro and macro tasks, contests, ideation, crowd creation, voting, and the wildly popular phenomenon; crowdfunding. Oxford Dictionaries […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]