Kitchen Appliances, The President, and Reputation Management

This week’s focus in MMC6936, Social Media Ethics, is on reputation management.  After discussing several cases in which brands’ reputations have been at stake on social media, we’ve been tasked with discovering and analyzing another example.  In my research, I uncovered an incident that I don’t recall hearing about back in 2012.  (Maybe I was living under […]

Crowdfunding The Basics Wallet on Kickstarter

Crowdsourcing is a concept born of the collaboration of organizations, media, and audiences of content-generating prosumers who are willing to share their creativity.  Companies and non-profits turn to audience members outside their own walls in search of solutions and ideas. Crowdsourcing includes micro and macro tasks, contests, ideation, crowd creation, voting, and the wildly popular phenomenon; crowdfunding. Oxford Dictionaries […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]

Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]

The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price

This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare.   IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]

Comparing Aspects of Communication: Traditional Marketing vs. Social Media Marketing

    Communication between a company and its customers is the foundation of any marketing plan, whether it is implemented by way of traditional means such as radio, television, and print media or via newer channels within the social media world. Both classic media marketing and social media marketing have some common elements such as […]