Kitchen Appliances, The President, and Reputation Management

This week’s focus in MMC6936, Social Media Ethics, is on reputation management.  After discussing several cases in which brands’ reputations have been at stake on social media, we’ve been tasked with discovering and analyzing another example.  In my research, I uncovered an incident that I don’t recall hearing about back in 2012.  (Maybe I was living under […]

Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback

This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media.  For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry.  My task is to effectively respond to sample customer reviews, comments, and feedback. […]