Integrated Marketing / Media Communications Plan for BullHorn Media

The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media.  What follows are some segments of the plan, and is for educational purposes only.     COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]

Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback

This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media.  For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry.  My task is to effectively respond to sample customer reviews, comments, and feedback. […]

Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]