The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media. What follows are some segments of the plan, and is for educational purposes only. COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]
Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback
This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media. For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry. My task is to effectively respond to sample customer reviews, comments, and feedback. […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
My Planned Social Media Posts for Disney’s Magic Kingdom Events Happening in August 2014
PLEASE NOTE: The following is hypothetical and for academic purposes and experience only. I am in no way affiliated with Walt Disney World. This week’s assignment for MMC5006 (Introduction to Multimedia Communications) has hypothetically put me in charge of creating August’s social media magic for Disney’s Magic Kingdom Park here in Orlando, Florida. The following is a […]
Review of Biznik, An Industry-Specific Social Network for Entrepreneurs
What Is Biznik? Biznik is an industry-specific social media network for entrepreneurs. Born in 2005, “[It] is the only network created for independent business people by two independent business people who are on a mission to support business networking that doesn’t suck” (Biznik, 2014). Biznik defines itself: The purpose of this business community is to remind […]