Trade Show Social Media Marketing: Cosmoprof 2014

  This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media.  We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]

The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price

This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare.   IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]