Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]

Three Blogs: A Mogul, A Smarty Pants, and A Snack

What makes a blog successful on the internet? Let’s take a look at three examples and find out!   The Mogul Mom The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” […]

Comparing Aspects of Communication: Traditional Marketing vs. Social Media Marketing

    Communication between a company and its customers is the foundation of any marketing plan, whether it is implemented by way of traditional means such as radio, television, and print media or via newer channels within the social media world. Both classic media marketing and social media marketing have some common elements such as […]