This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy. What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
My Planned Social Media Posts for Disney’s Magic Kingdom Events Happening in August 2014
PLEASE NOTE: The following is hypothetical and for academic purposes and experience only. I am in no way affiliated with Walt Disney World. This week’s assignment for MMC5006 (Introduction to Multimedia Communications) has hypothetically put me in charge of creating August’s social media magic for Disney’s Magic Kingdom Park here in Orlando, Florida. The following is a […]
Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?
What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts. Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work. Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]
The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price
This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare. IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]