The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media. What follows are some segments of the plan, and is for educational purposes only. COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]
Analysis and Application of Social Media Analytics Data
This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy. What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
Review of Biznik, An Industry-Specific Social Network for Entrepreneurs
What Is Biznik? Biznik is an industry-specific social media network for entrepreneurs. Born in 2005, “[It] is the only network created for independent business people by two independent business people who are on a mission to support business networking that doesn’t suck” (Biznik, 2014). Biznik defines itself: The purpose of this business community is to remind […]
Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?
What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts. Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work. Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]