The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media. What follows are some segments of the plan, and is for educational purposes only. COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]
Analysis and Application of Social Media Analytics Data
This week’s focus in MMC5006, Introduction to Multimedia Communications, is on Analytics and how the useful data gathered through these various tools can be applied to improving a brand’s IMC strategy. What follows is my analysis of a hypothetical company’s Facebook and email marketing analytics data as well my recommendations for appropriate action to strengthen […]
Trade Show Social Media Marketing: Cosmoprof 2014
This week’s topic in MMC5006: Introduction to Multimedia Communications covered trade show and event marketing with a special focus on social media. We were asked to follow the social media marketing and engagement endeavors of Cosmoprof North America for their 2014 cosmetic trade show event in Las Vegas beginning Sunday, July 13th and ending […]
Review of Biznik, An Industry-Specific Social Network for Entrepreneurs
What Is Biznik? Biznik is an industry-specific social media network for entrepreneurs. Born in 2005, “[It] is the only network created for independent business people by two independent business people who are on a mission to support business networking that doesn’t suck” (Biznik, 2014). Biznik defines itself: The purpose of this business community is to remind […]
Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?
What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts. Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work. Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]
The IMC Strategies and Social Media Savviness of IKEA, Old Navy, and Fisher-Price
This week’s assignment for MMC5006, Introduction to Multimedia Communications, is to evaluate three brands for their efficiency in their IMC and social media approaches. Let’s take a look at IKEA, Old Navy, and Fisher Price to see how they fare. IKEA The IKEA brand clearly has a strong Integrated Marketing Communications strategy. The company implements […]
Three Blogs: A Mogul, A Smarty Pants, and A Snack
What makes a blog successful on the internet? Let’s take a look at three examples and find out! The Mogul Mom The Mogul Mom is a semi-professional blog “… for moms who run a business, raise a family and rock both. We deliver educational, actionable, inspiring tips, ideas and information to the inboxes of mom entrepreneurs everywhere.” […]
Dunkin’ Donuts: Push and Pull Marketing Strategies
In Last week’s post, Dunkin’ Donuts: Multimedia Communications and Marketing, we examined several of the various types of traditional and social media that the company uses as part of its integrated marketing communication (IMC). Now let’s take a deeper look at how Dunkin’ leverages both push and pull marketing techniques within those communications to create synergy […]
Dunkin’ Donuts: Multimedia Communications and Marketing
“America runs on Dunkin’,” but what does Dunkin’ run on? How about a turbo-shot-charged integrated marketing communications plan rich with plenty of freshly brewed multimedia content to fuel its success? Dunkin’ Donuts has its hands in all the proverbial (coffee) pots by expertly engaging its customers across traditional media and social media platforms. From billboards, to […]