Dunkin’ Donuts: Push and Pull Marketing Strategies

In Last week’s post, Dunkin’ Donuts: Multimedia Communications and Marketing, we examined several of the various types of traditional and social media that the company uses as part of its integrated marketing communication (IMC). Now let’s take a deeper look at how Dunkin’ leverages both push and pull marketing techniques within those communications to create synergy […]

Dunkin’ Donuts: Multimedia Communications and Marketing

“America runs on Dunkin’,” but what does Dunkin’ run on? How about a turbo-shot-charged integrated marketing communications plan rich with plenty of freshly brewed multimedia content to fuel its success? Dunkin’ Donuts has its hands in all the proverbial (coffee) pots by expertly engaging its customers across traditional media and social media platforms. From billboards, to […]