Building Trust on Social Media

How can individuals and organizations grow better relationships with their target markets?  In daily face-to-face social interactions, trust is a foundational element in building bonds between individuals.  The same is true of digital relationships.   The Trust Formula In his Social Media Today article, “The New Formula for Social Media Trust“, Steve Rayson proposes trust […]

Ruby Tuesday’s Mobile App: An Expired Endeavor?

Research Methods in Digital Communication takes us on an app-venture in the world of mobile marketing and analytics this week.  Let’s take a tour of Ruby Tuesday’s mobile app to gain greater understanding through user experience.   As we know, many consumers are interested in discounts, coupons, and special promotions  Therefore, this is where we begin our journey.  Good job, […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Blog Usage Research Survey: Part 2 (The Analysis)

  In last week’s post, Blog Usage Research Survey:  Part 1 (The Setup), I set out to learn a little more about blog usage.  To do so I created a short survey, disseminated it via social media channels, and waited for the results to come in.  The survey lasted one week in duration and garnered 71 respondents […]

Blog Usage Research Survey: Part 1 (The Setup)

  This week’s assignment in MMC5427, Research Methods in Digital Communication, was to create and distribute a survey for research purposes across social media.  This first part outlines the planning, creation, and distribution stages of the assignment.  (Next week’s post, Blog Usage Research Survey:  Part 2 (The Analysis), will detail and summarize my findings.)   […]

Arbonne: Skincare and SEO

*This post is for educational purposes only.   This week’s focus in MMC5427, Research Methods in Digital Communication, is search engine optimization.  What follows is a brief SEO analysis of Arbonne’s United States (English) website. Let’s see if Arbonne does search engine optimization as well as it does skincare (and multi-level / network marketing, of course).   Potential […]

Integrated Marketing / Media Communications Plan for BullHorn Media

The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media.  What follows are some segments of the plan, and is for educational purposes only.     COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]

Vimeo: What Is It, How does it Work, and How Can Businesses Use It In Marketing?

  What is Vimeo? Vimeo is an online social media content community geared towards film enthusiasts.  Members can upload and share their videos as well as find enjoyment and inspiration in the creativity of other artists’ work.  Its classy design is simple, yet customizable, and very intuitive. Vimeo was founded in 2004 “… by a […]