Building Trust on Social Media

How can individuals and organizations grow better relationships with their target markets?  In daily face-to-face social interactions, trust is a foundational element in building bonds between individuals.  The same is true of digital relationships.   The Trust Formula In his Social Media Today article, “The New Formula for Social Media Trust“, Steve Rayson proposes trust […]

Ruby Tuesday’s Mobile App: An Expired Endeavor?

Research Methods in Digital Communication takes us on an app-venture in the world of mobile marketing and analytics this week.  Let’s take a tour of Ruby Tuesday’s mobile app to gain greater understanding through user experience.   As we know, many consumers are interested in discounts, coupons, and special promotions  Therefore, this is where we begin our journey.  Good job, […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Blog Usage Research Survey: Part 2 (The Analysis)

  In last week’s post, Blog Usage Research Survey:  Part 1 (The Setup), I set out to learn a little more about blog usage.  To do so I created a short survey, disseminated it via social media channels, and waited for the results to come in.  The survey lasted one week in duration and garnered 71 respondents […]

Blog Usage Research Survey: Part 1 (The Setup)

  This week’s assignment in MMC5427, Research Methods in Digital Communication, was to create and distribute a survey for research purposes across social media.  This first part outlines the planning, creation, and distribution stages of the assignment.  (Next week’s post, Blog Usage Research Survey:  Part 2 (The Analysis), will detail and summarize my findings.)   […]