PLEASE NOTE: The following is hypothetical and for academic purposes and experience only. I am in no way affiliated with Walt Disney World.
This week’s assignment for MMC5006 (Introduction to Multimedia Communications) has hypothetically put me in charge of creating August’s social media magic for Disney’s Magic Kingdom Park here in Orlando, Florida. The following is a calendar of content I’ve designed to be used on Walt Disney World Resort’s Facebook and Twitter profiles to promote events and attractions as well as dining and shopping opportunities around the park during August of 2014.
Magic Kingdom Social Media Goals
Our first goal for August is to continue to drive traffic to the Magic Kingdom despite the back-to-school happenings this month. The second goal is to specifically drive more traffic to, and increase awareness around, Fantasyland and New Fantasyland.
Magic Kingdom Social Media Editorial Calendar for Facebook and Twitter
*Please be sure to include all photos, videos, and links accompanying the content for each day’s post.
Facebook: Come celebrate the fantastical fun of Fantasyland today at 3:00 p.m. during our Festival of Fantasy Parade!
Twitter: Come celebrate the fantastical fun of Fantasyland today at 3:00 p.m. during our Festival of Fantasy Parade! #FestivalofFantasy #Fantasyland
Facebook: Don’t miss your chance to recreate the magic. Submit your Disney memory for the chance to win a Walt Disney World vacation in our Disney Recreate the Magic Contest: http://disneyrecreatethemagic.com
Twitter: Submit your Disney memory photo for a chance to win a Walt Disney World vacation! http://disneyrecreatethemagic.com
Note: Use bitly link for Twitter post.
Facebook: What is your all-time-favorite ride at the Magic Kingdom?
Twitter: Tell us about your favorite Magic Kingdom ride! #MyFaveMagicKingdom
Facebook: Make a wish tonight at our Wishes Nighttime Spectacular.
Twitter: Make a wish tonight at our Wishes Nighttime Spectacular. #DisneyWishes
Facebook: Test your Magic Kingdom Knowledge: Why did miners abandon the mines at Big Thunder Mountain soon after they opened in the 1850’s?
Twitter: Why did miners abandon the mines at Big Thunder Mountain? Tag your answer! #BigThunderMountain
Facebook: Send your kids back to school this year wearing their favorite Magic Kingdom memories. Find apparel for the whole family at Fantasy Faire in Fantasyland. https://disneyworld.disney.go.com/shops/magic-kingdom/fantasy-faire/
Twitter: Head back to school in your favorite Disney apparel from Fantasy Faire in Fantasyland! https://disneyworld.disney.go.com/shops/magic-kingdom/fantasy-faire/ #MagicKingdom #Fantasyland
Note: Use bitly links for both posts.
Facebook: Are you looking for a magical last-minute getaway for this weekend? The Contemporary Resort here at Disney, just steps from The Magic Kingdom, is the perfect place!
Twitter: Come be our guest this weekend at the Disney Contemporary Resort, just steps away from The Magic Kingdom! #WDWResorts
Facebook: Please share your magic moments with us. We’d love to see pictures of your princess with one of our princesses! #DisneyPrincessPic
Twitter: Show us pictures of your princess with our princess! #DisneyPrincessPic
Facebook: It’s time to cool off with some whimsical water fun at Casey Jr. Splash ‘N’ Soak Station. The grown-ups can relax while the kids splash and play with circus characters from Dumbo.
Twitter: It’s time to cool off with some whimsical water fun at Casey Jr. Splash ‘N’ Soak Station. #MagicKingdom
Facebook: Looking for healthy eating alternatives for you and your family while enjoying your vacation at The Magic Kingdom? We’ve got you covered with 10 Healthful Choices at Magic Kingdom Park at Walt Disney World Resort.
Twitter: Vacationing with us at The Magic Kingdom doesn’t have to mean sacrificing your diet: http://disneyparks.disney.go.com/blog/2014/06/10-healthful-choices-at-magic-kingdom-park-at-walt-disney-world-resort/
NOTE: Use Bitly link for Twitter post.
Facebook: This is your last chance to recreate the magic. Submit your Disney memory TODAY for the chance to win a Walt Disney World vacation in our Disney Recreate the Magic Contest: http://disneyrecreatethemagic.com
Twitter: Last chance to win a Disney vacation! Recreate the Magic Contest ends TODAY! Submit your Disney memory photo: http://disneyrecreatethemagic.com
Note: Use bitly link for Twitter post.
Facebook: Want extra magic? Want more hours for your family to enjoy The Magic Kingdom? Extra Magic Hours is just one of the many perks of staying at one of our many resorts.
Twitter: Want more magic? Want more hours? Extra Magic Hours are here! #WDWResorts
Facebook: Adventure through New Fantasyland in a magical online interactive experience! Say hello to Belle, The Beast, Gaston, Ariel, Dumbo, and other fairytale friends while discovering the legend of this long-hidden land. https://disneyworld.disney.go.com/new-fantasyland/
Twitter: Experience New Fantasyland right from your own home or mobile device: https://disneyworld.disney.go.com/new-fantasyland/ #NewFantasyland
NOTE: Use bitly link for Twitter post.
Facebook: Share your magical under the sea moments from Ariel’s grotto with us!
Twitter: Show us your magical under the sea moments from Ariel’s grotto! #DisneyUnderTheSea #NewFantasyland
Facebook: Take your family on an unforgettable behind-the-scenes quest for clues and magical fun with Disney’s Family Magic Tour at The Magic Kingdom! Learn more and make your reservation today: https://disneyworld.disney.go.com/events-tours/family-magic-tour/
Twitter: Embark on an unforgettable behind-the-scenes guided scavenger hunt at The Magic Kingdom: https://disneyworld.disney.go.com/events-tours/family-magic-tour/ #DisneyTours #MagicKingdom
Facebook: Space Mountain – Eyes open or eyes shut?
Twitter: Space Mountain – Eyes open or eyes shut? #DisneySpaceMountain
Facebook: Make dining for the whole family during your visit to the Magic Kingdom simple and fun with the Disney Dining Plan, an exclusive benefit only for Walt Disney World Resort Hotel guests!
Twitter: Make Magic Kingdom dining during your Walt Disney World Resort stay simple! #WDWResorts
Facebook: Experience the Frozen magic in August when you meet Elsa and Anna at Princess Fairytale Hall!
Twitter: Experience the Frozen magic in August when you meet Elsa and Anna at Princess Fairytale Hall! #DisneyFrozen #PrincessFairytaleHall
Facebook: Belle invites you along on a magical story adventure. Maybe you’ll even play a special part in the story! Join the fun at Enchanted Tales with Belle in Fantasyland.
Twitter: Come be a part of Belle’s enchanted tale over in New Fantasyland! #MagicKingdom #NewFantasyland
Facebook: Disney Kids share their favorite memories from The Magic Kingdom. What your kid’s favorite memory?
Facebook: Disney Kids’ favorite memories from The Magic Kingdom. What’s yours? #DisneyKids #MagicKingdom
Facebook: Welcoming all Inaugural ESPN Fantasy Football Convention guests this weekend. We are looking forward to seeing many of you over at The Magic Kingdom. Here’s to magical memories!
Twitter: Welcome Inaugural ESPN Fantasy Football Convention guests! We hope to see you on Main Street U.S.A.! #ESPNWWOS
Facebook: Mickey Mouse is waiting to meet you backstage at Town Square Theater on Main Street U.S.A. Hurry for your special peek behind the curtain at memories of Mickey’s magical career!
Twitter: Come meet Mickey Mouse backstage at Town Square Theater on Main Street U.S.A.! #MickeyMouse #MagicKingdom
Facebook: Watch Disney Kids take flight for the very first time on Dumbo the Flying Elephant in Fantasyland. Do you remember your Disney kid’s first Dumbo adventure?
Twitter: Watch Disney Kids take flight for the very first time on Dumbo the Flying Elephant in Fantasyland. #DisneyKids #MagicKingdom
Facebook: Would you and your family like to experience the royal treatment while visiting The Magic Kingdom? Then please accept this invitation to a magical Fantasyland banquet in the castle at Cinderella’s Royal Table. (Reservations Highly Recommended) https://disneyworld.disney.go.com/dining/magic-kingdom/cinderella-royal-table/
Twitter: Join Cinderella in her castle in Fantasyland for a banquet fit for royalty! https://disneyworld.disney.go.com/dining/magic-kingdom/cinderella-royal-table/ #Fantasyland #MagicKingdom
NOTE: Use bitly link for both posts.
Facebook: Does your princes need a gown of her own? You’ll find it at Castle Couture in Fantasyland.
Twitter: Does your princes need a gown of her own? You’ll find it at Castle Couture in Fantasyland. #DisneyPrincess #MagicKingdom #Fantasyland
Note: Use an image of guests shopping for a Disney Princess gown at Castle Couture.
Facebook: What could be more exciting that Main Street U.S.A.? How about Main Street during our Electrical Parade?! Tinkerbell will meet you tonight at 9:00 and again at 11:00 p.m. as she lights and leads the magic!
Twitter: Come meet Tinkerbell at 9:00 and 11:00 p.m. tonight as she lights and leads the Electrical Parade down Main Street U.S.A.!
Facebook: Do you prefer to sit in the back or in the front on Splash Mountain?
Twitter: Do you like to sit in the back or in the front on Splash Mountain? #DisneySplashMountain
Facebook: Join Ariel for some swimmingly enchanted fun at Under The Sea – Journey of the Little Mermaid in Fantasyland. Splash below the surface to relive your favorite musical memories with all of Ariel’s friends!
Twitter: Have some swimmingly enchanted fun with Ariel at Under The Sea – Journey of the Little Mermaid in Fantasyland. #MagicKingdom #NewFantasyland
Facebook: Who is your favorite Disney character and why?
Twitter: Who is your favorite Disney character and why? #Disneycharacters
Facebook: Have you raced through the diamond mines of New Fantasyland yet with Snow White and the Seven Dwarfs?
Twitter: Have you raced through the diamond mines yet with Snow White and the Seven Dwarfs? #NewFantasyland #MagicKingdom
Note: Use bitly links on both posts.
Facebook: Take a behind-the-scenes look at the creation of the mine cars for New Fantasyland’s Seven Dwarfs Mine Train.
Twitter: Take a peek at mine car magic: #NewFantasyland #MagicKingdom
Magic Kingdom Calendar of Events. (2014, August). . Retrieved July 16, 2014, from https://disneyworld.disney.go.com/calendars/magic-kingdom/2014-08-21/#timeofday=allday
Walt Disney World Facebook Page. (2014, July). Facebook. Retrieved July 16, 2014, from https://www.facebook.com/WaltDisneyWorld
Walt Disney World: Magic Kingdom: Attractions . (n.d.). Attractions. Retrieved July 16, 2014, from https://disneyworld.disney.go.com/attractions/magic-kingdom/
Walt Disney World Twitter Profile. (2014, July). . Retrieved July 16, 2014, from https://twitter.com/WaltDisneyWorld