Blog Usage Research Survey: Part 1 (The Setup)

  This week’s assignment in MMC5427, Research Methods in Digital Communication, was to create and distribute a survey for research purposes across social media.  This first part outlines the planning, creation, and distribution stages of the assignment.  (Next week’s post, Blog Usage Research Survey:  Part 2 (The Analysis), will detail and summarize my findings.)   […]

Arbonne: Skincare and SEO

*This post is for educational purposes only.   This week’s focus in MMC5427, Research Methods in Digital Communication, is search engine optimization.  What follows is a brief SEO analysis of Arbonne’s United States (English) website. Let’s see if Arbonne does search engine optimization as well as it does skincare (and multi-level / network marketing, of course).   Potential […]

Integrated Marketing / Media Communications Plan for BullHorn Media

The final project for MMC5006, Introduction to Multimedia Communications, was to create an Integrated Marketing / Media Communications Plan for BullHorn Media.  What follows are some segments of the plan, and is for educational purposes only.     COMPANY ANALYSIS BullHorn Media Brand Profile Summary BullHorn Media is company dedicated to helping corporations and small […]

Reputation Management: Effectively Handling Positive and Negative Customer Reviews, Comments, and Feedback

This week in MMC5006, Introduction to Multimedia Communications, we are focusing primarily on reputation management, specifically with regards to social media.  For this week’s post, I am hypothetically taking on the role of a Social Media Manager handling public relations within the hospitality industry.  My task is to effectively respond to sample customer reviews, comments, and feedback. […]