Ethical Implications of Graphic Images in Social Media

On April 15, 2013, bombs exploded at the Boston Marathon resulting in three casualties and more than 260 cases of injury.  What ensued was a digital explosion of information and photos across social media.  Some of the graphic images published have raised some serious questions about the ethical implications of using such content in the media, especially via […]

Ello Operates on a Manifesto of Ethics

Ello is a social media network which originally started as a private platform but opened up to the general public after great expressed interest in its “simple, beautiful & ad-free” experience. “Ello doesn’t sell ads. Nor do we sell data about you to third parties,” states the website’s About section. This is both the foundation of, and the […]

Social Media Monitoring

Social media monitoring is a critical component of social CRM (customer relationship management).  Monitoring gives social media communications professionals the opportunity to build relationships and boost marketing endeavors through authentic individual and group interactions via social platforms.  This process consists of of two main tasks performed simultaneously and continuously:  Listening and Responding. Listening allows a brand’s social media […]

Kitchen Appliances, The President, and Reputation Management

This week’s focus in MMC6936, Social Media Ethics, is on reputation management.  After discussing several cases in which brands’ reputations have been at stake on social media, we’ve been tasked with discovering and analyzing another example.  In my research, I uncovered an incident that I don’t recall hearing about back in 2012.  (Maybe I was living under […]

Building Trust on Social Media

How can individuals and organizations grow better relationships with their target markets?  In daily face-to-face social interactions, trust is a foundational element in building bonds between individuals.  The same is true of digital relationships.   The Trust Formula In his Social Media Today article, “The New Formula for Social Media Trust“, Steve Rayson proposes trust […]

Medium’s Ethical and Effective Terms of Service

Medium is home to creative writers across the globe.  The platform’s focus is on sharing and highlighting original content from inspired storytellers. Medium’s Terms of Service may not be the most engaging selection of content on the site, but it certainly reads like a well-crafted piece of prose.  This is one of the elements that […]

Crowdfunding The Basics Wallet on Kickstarter

Crowdsourcing is a concept born of the collaboration of organizations, media, and audiences of content-generating prosumers who are willing to share their creativity.  Companies and non-profits turn to audience members outside their own walls in search of solutions and ideas. Crowdsourcing includes micro and macro tasks, contests, ideation, crowd creation, voting, and the wildly popular phenomenon; crowdfunding. Oxford Dictionaries […]

Ruby Tuesday’s Mobile App: An Expired Endeavor?

Research Methods in Digital Communication takes us on an app-venture in the world of mobile marketing and analytics this week.  Let’s take a tour of Ruby Tuesday’s mobile app to gain greater understanding through user experience.   As we know, many consumers are interested in discounts, coupons, and special promotions  Therefore, this is where we begin our journey.  Good job, […]

Second Life: Digital Ethnography and Dancing

This week’s focus in Research Methods in Digital Communication (MMC5427) is on digital ethnography, especially as it applies to virtual worlds.  Although time does not allow for an expensive qualitative research study including active and passive observation along with interviews,  I did have the opportunity to venture into virtual reality (VR) for a few hours via the virtual world platform, Second Life.  For a general overview […]

Blog Usage Research Survey: Part 2 (The Analysis)

  In last week’s post, Blog Usage Research Survey:  Part 1 (The Setup), I set out to learn a little more about blog usage.  To do so I created a short survey, disseminated it via social media channels, and waited for the results to come in.  The survey lasted one week in duration and garnered 71 respondents […]